How to create a logo for your sports and outdoor activities
A logo is a sign of identity. If what we are looking for is to be quickly recognized, to be associated with a drawing, through the use of logos we can offer, at a quick glance, all the information a person needs to understand our business with just a quick look.
Why does a sports business need a logo?
In addition to having a brand name, to begin with, all sports companies also need a brand identity.
Whether it's a football club, a sporting goods store, or even an e-sports club, logos must represent their values and characteristics.
What should a logo consist of?
In the case of a sports team logo, for example, the shape of a flag or a shield can be a good symbol.
A good logo should also have its name in a suitable typeface so that the logo is better formed.
All industries have some way of telling their brand identity and every company should have its own brand identity.
In this article, we'll take a look at the different types of logos you can use to best represent you.
How to create a logo for a sports and activities company
There are a number of steps you need to follow to create your logo.
The first step is to think about your own image and what you want it to represent.
Make a sketch of what you would like your logo to look like, as long as your sketch is in line with your name or brand. Now you need to have a clear image that makes sense to you. Write down the design you need and then type it into a logo design tool, such as Logosea.
¿Should the letters of the logo appear in any color? Should the logo be black or white? Should the text appear in a specific color? What kind of symbol could we use?
These are some of the questions you should ask yourself before embarking on designing a logo for a sports-related company.
Keep this in mind: it's always better to keep things simple.
Logos for companies or products related to sports often have in many cases dynamic elements that express something inherent to any sport: movement.
It is also a good idea not to use too serious a typeface for a sports-related company.
There are also brands that prefer to highlight other aspects such as vigor or "masculinity" through bold strokes and colors or seek to differentiate themselves from others by looking for a more transgressive or experimental image.
Thus, the range of colors and typography is more varied, although, as we have said, most of them seek to transmit dynamism through rounded shapes, italics or energetic strokes.
How to choose the best colors for your company or sports club
In general, the meaning of colors is present in the logos of any sector. In the particular case of logos for sports clubs or stores related to sports, we usually look for bright and striking colors, which transmit dynamism, as we have already mentioned.
Next, we will see some of the meanings of the colors to be used in the corporate image of your sports company.
The color of light, innocence, purity, goodness, and truth. This color transmits to people a feeling of luminosity and sobriety. It is the color of perfection par excellence. It conveys similar values to black in some cases, but while the latter sometimes has negative connotations, white does not.
The color of nobility and dignity. Logos that only use black contain values of prestige, seriousness, and elegance.
Moreover, if this color is related to red or orange, an aggressive and vigorous effect is achieved. A perfect combination to attract attention and win a place in the minds of consumers.
As we said before, blue is the safest bet. It is the color of freshness and transparency. Dark blue logos convey maturity and wisdom.
On the other hand, being the color of the sky and the sea, blue is associated with stability and depth. Loyalty, trust, intelligence... A myriad of values that are highly appreciated by society.
Green conveys hope, nature, and calm. It is suitable to represent harmony, fertility, and freshness. It is especially used in logos of companies related to environmental care or concerned about the environment. It is ideal for promoting brands that carry out outdoor activities, related to rural tourism, gardening, or even ecological products.
In contrast to red, which has a connotation of danger, green conveys safety. The human eye perceives it as a relaxing color. It brings stability and resistance.
Yellow is the color of happiness, intelligence, joy, and energy. It is linked to the sun and means sympathy. It is a color that is not missing in advertisements for trips to hot areas, for example.
On the other hand, it is perfect for attracting attention. Yellow is a very prominent color that the human eye picks up quickly.
Orange is the result of the cheerfulness of yellow and the energy of red. It is associated with enthusiasm, happiness, creativity, success, and so on. It represents bright sunshine and joy.
It is a color that conveys warmth, but without being aggressive. It is perfect to fit in with young people, so it is a color that works very well for sports-related companies.